GPS Tracking for Business Use

Photo by Jason Blackeye on Unsplash

The GPS tracking industry is a lucrative but niche business. In order to succeed, you must take several factors into account. These factors are what make GPS business so attractive to entrepreneurs, including the perk of recurring revenue from service subscriptions. Before you dive into the GPS business, though, you will need to take the following steps.

Picking a Niche

Businesses and fleets will benefit from your GPS tracking business, but it is important that you find your niche. The first question you will want to ask yourself is, “Who will be my customers?” Most new entrepreneurs will want to say all people are their customers because that means more profit. Resist going this route. Not everyone needs a GPS tracking system, but going after everyone who does is not good business practice or strategy.

If you try to go after everyone who needs a GPS tracking system, then not all of your customers’ needs will be met well. Your GPS business will flourish more if you can dominate one niche market rather than going after every single GPS tracking customer. When focusing on a niche market, your sales and marketing pitches will be more centered on your ideal customer, which leads to more sales because you are focusing on one need rather than multiple needs.

Pick Your Strategy

Selecting the right strategy is also important. You need to ask yourself, “Will it be a subscription plan?”, “What installation will you provide for the GPS tracking product?”, and “Is GPS monitoring and management of fleets an option?” These questions should be answered toward your ideal customer. You should not try to answer these questions for all conceivable customers as, once again, you do not want to reach every potential customer.

Pick the Right Software

Finding the right software may be one of the most important parts of starting a GPS business. If you do not have the right software then you and your customers cannot track the assets your customers are waiting for. While you could try to create your own software, this is not smart, as it more than likely won’t be able to scale with your company. You will want to find a GPS software partner that offers software that will scale with your company. If you fail to choose the right software partner, then the backbone of your company will fail, which means your whole company will fall apart.

Pick the Right Hardware

Just like finding the right software is important, so is picking the right hardware. You want to make sure that you are picking high-quality hardware. High-quality hardware will benefit both your customers and your business. Devices that are high-quality require less service and maintenance, which will help give you higher margins.

Create the Business

This is an exciting step, as this is when you actually get the business license. There will be a lot of paperwork to fill out, so it is best to hire a lawyer to help you take care of the paperwork. If you want your business to be taken as a serious venture, a lawyer can help you navigate the waters a little better.

Acquire your First Customer

Once you have your business in place – not only meaning you have filed the paperwork, but you have also picked your ideal customer, picked the perfect strategy, and selected the right hardware and software – it is time to get your first customer. In the ideal situation, you should already have a customer or customers in mind before putting your business into place.

After you have gotten your first few customers, it is just a matter of hustle and hard work to make sure your GPS business is successful.

The Key to Success

Like mentioned above, the software is a very key step in making sure your company is successful. After all, the software is what your business is all about. When you are looking for the perfect GPS tracking software, Tracking the World has the perfect solution. Contact us today at 650-692-8100 or



Photo by Helloquence on Unsplash

Photo by Helloquence on Unsplash

GPS trackers can change the way your business runs. Usually, it can be a little tricky to keep track of all of your business’s assets. This is especially true as you start to grow in size. In this article, you will learn the top three reasons you need GPS trackers for your assets.

Save Time with GPS Trackers

When you use GPS trackers for your business assets, you can save a lot of valuable time. Statistics show that on average, 30 percent of all organizations are not aware of what they own and where everything is. Keeping track of everything is almost like having another business in itself. GPS trackers can do all of this for you so you don’t have to. By entering in some information and scanning your assets, you can easily check in on them at any time to know where everything is.

Manage Your Assets Any Time

What’s great about using GPS trackers for your business’s assets is you can check in on your assets any time and from any device. You can use your phone, tablet, or computer to find out everything about your assets and where they are. You will be given real-time information so that you know what’s going on with your company’s assets right this second. When you’re running a business, this is vital, as anything can go wrong at a moment’s notice. Always being in the know with GPS trackers will change the game for you.

You Can Save Money

While you can save time with GPS trackers, you can also save a substantial amount of money. When you are traditionally tracking your business’s assets you can easily miscount or even lose equipment. This means you will have to replace these items and spend money that you shouldn’t be spending. GPS trackers take out the guessing game when you are tracking your assets. They increase efficiency, allow you to keep your money, and potentially help you gain money.


Now you know the top three reasons you need GPS trackers for your assets. Remember they can help you save you valuable time by taking care of the tracking for you. Also, remember that you can manage your assets any time and from any type of smart device. And finally, remember that you can save money since you will have less of a chance of losing your assets. GPS trackers will help keep your assets safe and change the way you run your business. You won’t have to focus on each individual piece of equipment anymore because they will do that for you. When you are running a business, you need to find programs that will help you run your business better, not hinder it. That’s why using GPS trackers for your assets is amazing. They can help your business in many ways while helping you stay on the cheaper side.


GPS tracking systems have been helping people for years. They have kept families safe and have kept track of assets, fleets, and even animals. But there is a lot that most people don’t know about them and what they can actually do. In this article, you will learn what you need to know about GPS tracking systems.

Photo by Linda Söndergaard on Unsplash

Photo by Linda Söndergaard on Unsplash

View Live Tracking Data Anywhere

You can view live tracking data on any device no matter how far away you are. This means that you can always know when your kids are leaving the house or are safe at home. It also means you can track when your assets are being moved and where they are being moved to. No matter what you are tracking, you can view the data on any smartphone or tablet while you are away.

Use Geo-Fences for Live GPS Tracking Systems

Live GPS tracking systems have an interesting feature available. They have something called Geo-Fences, where you can set up a “fence” on a map. Then, when the trackers enter or leave that area, you will receive an alert via text message or email. This is useful in myriad ways. For example, when your teen leaves school you can get a text message letting you know when he or she has arrived home safely.

Keep Your Customers Happy

If you are utilizing GPS tracking systems for your company’s vehicle fleet, you can use the systems to keep your customers happy. Most companies that require an employee to visit a customer’s home give the customer a time window, requiring the customer to wait around for hours. But with GPS tracking systems, you can track your fleet and give the customer an actual time when your employee will arrive to help solve their problem. This will improve the customer’s experience and overall view of your company and its brand.

Save Your Vehicle from Being Stolen

When you have GPS tracking systems installed in your vehicle, you can keep it safer than you ever thought was possible. If the unfortunate event of your car being stolen happens, you can keep track of it. You can even show the live updates via your smartphone to the police to make sure your vehicle gets back to you safe and unharmed.

Remember that you can view live tracking data anywhere and set geo-fences to alert you. Also, remember that you can keep your customer happier and save your vehicle from being stolen or damaged. GPS tracking systems have many uses. They can keep you and your family safe, as well as your assets, and make your business better. No matter what you need to protect, when you have GPS tracking systems, you know everything will be protected and easy to monitor. In the end, GPS tracking systems make your life easier.


GPS tracking software

Whether your business relies upon hundreds of big rigs for shipping, or a small handful of vehicles for errands around town, GPS tracking software provides many valuable benefits with technology offers great peace of mind, and may save your company a considerable amount of money in the long run.

Protect Your Investment

Since employee drivers know vehicles are being tracked, they’re more likely to drive with greater care. This improves the safety of employees, makes your vehicles less likely to be involved in accidents, and adds another layer of protection to your cargo.

Close monitoring also aids in risk assessment, discouraging theft, and enhancing overall security of both hard assets and personnel.

Improve Cost Management

GPS tracking software keeps tabs on fuel efficiency, oil consumption, and general wear and tear of vehicles, enabling you to better manage maintenance costs.

Data on the fleet, including driver operation and the mechanical status of each vehicle, can help mitigate potentially hefty costs. Driver behavior analysis can translate into targeted training for drivers. This improves the life of your vehicles, and increases driver retention through ongoing training.

Assessing the condition of the engine and key components of each vehicle can flag each rig for preventative maintenance to avoid expensive, service-interrupting repairs. And, GPS tracking software may even improve your insurance rating or lower your premiums.

Enhanced Customer Service

Knowing where individual vehicles are at all times improves accuracy in shipment updates to customers. GPS tracking allows your central office to redirect vehicles in real time, should routes require sudden alterations. This enables your business to quickly adapt to changing needs, and makes day-to-day scheduling operations a breeze.

Vehicle diagnostics, safety assessments, and real time tracking can all improve your bottom line. Companies large and small have much to gain from GPS tracking software systems.

Fleet Tracking Software

Find out More About TrackingTheWord’s $15.99 Unlimited Monthly Fleet Tracking!

Every business has to maximize its profits and minimize its expenses if it wants to survive.  There are a number of ways to accomplish this, but one of the most effective ways is to incorporate fleet tracking software.  There are numerous benefits to its use.  For starters, it helps business owners save money.  It also has the potential to make operations more efficient.  Last but not least, it allows business professionals to spot problems early, before they can grow into bigger issues.

When it comes to saving money, fleet tracking software is one of the most effective tools that managers can use.  It helps them better understand the routes that drivers are taking and it also helps them develop more efficient business practices that can help them save a great deal of money over time.  Essentially, the software can make the entire operation flow more smoothly, minimizing the miles that are driven.  This in turn helps the company save money on fuel costs and vehicle maintenance.  It also helps supervisors spot problems by giving them a heads-up when drivers are taking routes that are inefficient or when they are not doing the jobs they are being paid to do.  Things can be dealt with before these issues cost the company too much money.

New Fleet Tracking Devices from TrackingTheWorld–CDMA Capabilities–Verizon Certified!

With the use of fleet tracking software, business owners can take a company’s finances to the next level. The software is perhaps the ultimate tool to help companies make more money by reducing their everyday operating costs.  When all of these benefits are considered more in-depth, there is every reason to start using the software right away.  The benefits that are offered are measured in the profits that business owners can reap.


 OBD GPS Tracker 2OBD GPS Tracker 1

Begin GPS Tracking in Minutes

To install, simply plug the WorldTracker OBD into any vehicle’s OBD port. The tracking device offers built-in motion detection for efficient power management, G-force monitoring, and a hot start time of less than 1-second.  Additional features include:

Fast and Convenient Installation

GPRS Communication by UDP or TCP

Geo-Fencing Capabilities

Harsh Driving Detection

Start/Stop Time Reports

Driving Reports


GPS Tracking for a Greener Business

Recycling.  Upcycling.  Paper-free offices.   In today’s world it seems as if we’re bombarded multiple options and continuous pressure to maintain both green businesses and homes.  Here are a few ways that adding GPS tracking to your business can help you improve the overall environmental friendliness of your business. 

Reduce Fuel Consumption:  One of the most pressing environmental and fiscal issues with many business owners is monitoring and attempting to reduce the amount of fuel used, and its cost.    GPS tracking software for business vehicles allows dispatchers to easily select the most efficient route of travel—saving fuel, time, and money. 

In addition, installing GPS tracking on your business fleet can increase the miles per gallon you get with your vehicles, as GPS tracking software acts as a deterrent for employees tempted to exceed speed limits or drive recklessly.

Working Toward a Paper-Free Office:  GPS tracking systems and GPS tracking software can help you reduce the amount of paper waste your business generates through automated reporting options, including work hours and mileage reporting.

covert GPS semi

LandLine Magazine recently reported that a covert GPS tracking device allowed police in Florida to track and recover a tractor trailer containing clothing items.  The trailer was stolen as it sat unattended in a truck stop parking lot.   The retail shipment, abandoned by the thieves suspected to be monitoring police traffic,  was tracked to a location only 30 miles from where it was stolen.  According to the article, Florida has the highest percentage of cargo theft, clothing theft adds up to more than $300,000 per year, and  approximately 85% of thefts occur due to rigs left running and unattended by their drivers.




gps tracking real estate signs

A Colorado real estate agent puzzled by missing signs now has an answer.  Every week, the realtor placed signs in a specific location and would return for them a few days later.  Each time, one or more of the real estate signs was missing.  First, opting for a video camera, the agent discovered that his signs were being plucked from the ground by a passerby driving through.

Then, taking things a step further, the agent placed more signs in the same location and equipped one with a GPS tracking system.  Using GPS tracking software, the tracking device was set to alert the agent when it sensed movement.   Within days, the tracker alerted the agent and he was able to trace the location of the GPS-equipped sign to a competitor’s garage.  The competitor claims he was only moving the sign from a location where it didn’t belong and did nothing wrong.  Charges are pending.


ScreenHunter_03 Sep. 14 16.13


It’s no secret that business owners are continuously looking for ways to save money without sacrificing the quality of the product or service offered.  For those interested in cutting payroll costs, monitoring employees, and saving fuel, GPS tracking software provides a cost effective and practical way to slim many business budgets.  Here are our top three tips for saving money with GPS technology:

Cut Fuel Costs

gps tracking software gas pump

If prices at the pump are draining you dry, you should consider GPS tracking devices and software for your business fleet–especially if you offer delivery services or use company vehicles for service calls.  With GPS trackers in company vehicles and the help of GPS tracking software, dispatchers know exactly where each vehicle is at all times and can easily dispatch the appropriate vehicle to each call.  Saved miles equals saved fuel– and less wear and tear on your fleet.

Reduce Payroll Costs

gps tracking software time clockAt one time or another, every business owner has wondered is their payroll costs are a true reflection of the amount of work they are receiving from employees.  GPS tracking software can help you assure that employees aren’t misusing company time.  For example, the software can tell you if your employees are where they say they are at any given time, monitor the idle time of every vehicle during the work day, and assure that overtime hours are honest.

Save Time with Automated  Reporting

gps tracking mileage reports


Does your staff spend too much time logging and compiling mileage data for reports?  Our GPS tracking software with multiple reporting options allows you to accurately track mileage and automatically and easily generate the necessary reports based on archived data.  It’s a great way to end old-fashioned pen and paper mileage logs.


More information about TrackingTheWorld GPS tracking software.