Where did you come from and where are you going? That’s what Napa County officials want to know, and why they plan to use GPS tracking data to analyze the area’s traffic patterns in hopes of improving congested traffic areas. According to a recent report, the GPS tracking information will be obtained through a private firm specializing in collecting anonymous GPS cell phone data. The study will also utilize photographic images of license plates, and corresponding home addresses which will be obtained through the BMV. Additional components of the study will include traffic counters at the entrances of area wineries, a major tourist attraction in the area, and surveys distributed through the public school system.
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