Private Label GPS Tracking Platform: Your Brand, Your Business
Starting a business in the location services industry is an exciting move for any entrepreneur. Most people assume they need to be software engineers to enter this field, but that is no longer the case. A private label GPS tracking platform allows you to launch your own branded tracking service without the headache of building software from scratch. By using a white-label system, you can put your logo on a professional interface and start helping customers secure their assets immediately.
Defining the white-label tracking model
A private label GPS tracking platform is essentially a “business in a box” for digital services. You lease or buy the rights to use a sophisticated mapping software that is already built and tested. The software sits on a server, and you provide your clients with a login to see their vehicles or equipment. This setup removes the technical barriers to entry, letting you focus on what really matters: finding customers and providing great service.
Private label tracking platforms enable business owners to offer high-demand services without the massive overhead of a development team. These platforms are designed to be user-friendly, allowing you to manage multiple clients from a single dashboard. You decide how much to charge for the service, which means you have full control over your profit margins and business growth.
| Category | Value | Notes |
| Branding | Full Customization | Use your logo and company color scheme |
| Scalability | Unlimited | Add as many devices as needed as your business grows |
| Support | Dedicated | Expert help for server and software setup |
If you want to look like an established leader in the industry, then a private label system is the way to go. Your customers will never know that a third party is managing the backend. They only see your brand, your app, and your commitment to their security.
Choosing your focus in the tracking market
One of the best things about having your own tracking platform is the versatility. You are not stuck in just one niche. From personal safety to large-scale logistics, the opportunities are everywhere. Many successful partners start by focusing on a specific problem in their local community and then expand from there.
- Asset Security: Help construction companies keep track of expensive tools and machinery.
- Family Safety: Provide peace of mind for parents or those caring for elderly relatives.
- Small Business Fleets: Assist local delivery or service companies in managing their routes.
- Pet Tracking: Offer solutions for pet owners who want to ensure their animals are safe.
If a customer asks for a specific feature like geofencing, then you can easily set it up within your dashboard. This flexibility allows you to say “yes” to more clients. You are providing a service that solves real-world problems, which is the foundation of any lasting business.
The simple path to recurring revenue
The beauty of the tracking industry lies in its recurring revenue model. Unlike businesses that rely on one-time sales, a tracking platform brings in monthly subscriptions. Once a customer installs a device and starts using your platform, they tend to stay for a long time. This creates a stable financial foundation for your company.
| Category | Value | Notes |
| Revenue Model | Subscription-Based | Monthly income from every active unit |
| Initial Effort | Low | Skip the years of software development |
| Long-term Value | High | Build a brand that you can eventually sell |
If you reach your first milestone of active users, then the business begins to pay for itself. The costs of running the platform are predictable, which makes planning for the future much easier. You don’t need a huge office or a large staff to get started. Many of our most successful partners began as a one-person operation working from home.
Growing your brand with confidence
Launching a private label GPS tracking platform is about more than just software: it is about building a reputation. When you choose a reliable partner for your backend, you can sleep better knowing the system will work when your customers need it most. We handle the technical updates and server maintenance so you can stay out in the field meeting people and closing deals.
- Brand Identity: Choose a name and logo that resonates with your target market.
- Setup: Work with us to get your branded portal live and ready for logins.
- Hardware: Select the devices that fit your customers’ specific needs.
- Launch: Start your marketing efforts and bring your first subscribers on board.
If you encounter a question you cannot answer, then our support team is ready to help. We believe in a partnership approach. Your success is our success, and we provide the tools and training to ensure you feel confident leading your new venture.
Supporting your business journey
At Tracking The World, we have spent years perfecting the technology so you do not have to. We understand the challenges of starting a new business and strive to make the process as smooth as possible. Our platform is designed to be robust yet simple enough for anyone to manage.
- Easy Onboarding: We walk you through every step of the initial setup.
- Reliable Technology: Enjoy a platform that is tested for performance and stability.
- Flexible Options: Choose the hosting and hardware path that fits your budget.
If you are ready to take the leap into the world of telematics, then we are here to support you. A private label GPS tracking platform is a powerful vehicle for your entrepreneurial spirit. It is time to stop dreaming about your own brand and start building it.
FAQ
Do I need to know how to code to run this platform? No. The platform is a finished product. You will use a web-based dashboard to manage your clients and devices, much like using any other modern business software.
Can I change the look of the website? Yes. You can add your logo and choose colors that match your company branding. The goal is for the platform to look and feel entirely like your own.
How do I get the tracking devices? We offer a variety of hardware that is already configured to work with the platform. You can purchase these directly from us to give to your customers.
What happens if I need help with the software? We provide ongoing support and training for all our private label partners. You can reach out to our team whenever you have a technical question.
Start Your Branded Journey Today
Are you ready to be your own boss in the tracking industry? Join the Tracking The World family and launch your private label GPS tracking platform today. Call us today at (650) 692-8100 or send an email to info@trackingtheworld.com to learn how we can help you get started. We provide the tools; you provide the vision.
Happy Thanksgiving and God Bless all of you and your family this Thanksgiving!
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Sapcorda Plans Centimeter-Scale GPS for Europe (August 15, 2017)
Germany’s Bosch and Geo++, U-blox of Switzerland, and Japan’s Mitsubishi Electric announced the establishment of Sapcorda Services last Tuesday, a joint venture to provide global navigation satellite system (GNSS) positioning services of centimeter-level accuracy via satellite transmission, mobile cellular technology, and the Internet.
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This expedition is trying to find out if the tallest mountain in the world shrank (January 26, 2017)
This week, India’s surveyor general announced that the government is going to re-measure Mount Everest, in a bid to determine whether the world’s tallest peak shrank (or grew) following a devastating earthquake in 2015.
A team of 30 scientists will use two methods to measure the mountain. The first involves placing a GPS transistor at its summit to measure the distance from sea level; the second involves more traditional on-the-ground triangulation, whereby researchers would determine the distance to the summit based on its angle relative to two baseline points.
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Implications of BeiDou explored in US congressional report (January 25, 2017)
The U.S.-China Economic and Security Review Commission has issued a staff report titled “China’s Alternative to GPS and Its Implications for the United States.”
The report examines the objectives behind Beijing’s decision to develop the system as an alternative to GPS, its efforts to build an industry around the system, and the effects this might have in security, economic and diplomatic terms for the U.S.
Source: http://gpsworld.com/implications-of-beidou-explored-in-us-congressional-report/
Additional info on BeiDou: https://en.wikipedia.org/wiki/BeiDou_Navigation_Satellite_System
Additional info on the different GPS systems: https://www.liveviewgps.com/blog/gps-main-competitors-galileo-beidou-glonass/
The HVAC industry has been growing by leaps and bounds, but not without its challenges. Running an HVAC company requires dedication and commitment, along with training and expertise. The owners of such companies much wear many hats and perform many tasks, from keeping track of the trucks on the road to fielding calls from happy (and unhappy) customers.
That is why so many HVAC company owners have been installing GPS tracking systems and seeing the benefits firsthand.
One of the biggest benefits of GPS tracking software for the HVAC industry is the ability to manage an entire fleet and an entire workforce from afar -without having to go out on jobs or become a micromanager. The ability to manage a workforce and vehicle fleet remotely frees the owners and managers up for more important tasks and allows them to serve the customer better.
In fact, GPS tracking software can actually improve customer service, so it may be able to help with disgruntled customers. If a truck is late getting to a job, the owner can tell exactly where it is and reassure the customer that help is on the way.
In addition to all these benefits, GPS tracking software can help in another important way. Theft is always a problem for owners of HVAC equipment – all that expensive equipment and valuable materials are tempting targets for thieves, especially when the trucks are parked and unattended.
Installing GPS tracking technology in each truck makes it easier for the police to track a stolen vehicle and recover the expensive tools and materials. This benefit alone could more than pay for the cost of installing the tracking technology and software.
With so many benefits, it is easy to see why so many HVAC company owners are upgrading their fleets with GPS tracking technology and software. From improved security and better time management to superior customer service and reporting capabilities, GPS software provides a number of valuable benefits to the HVAC industry.
India just launched one of seven satellites as part of its IRNSS positioning system which is due to be completed in 2016. While U.S. initiated GPS tracking satellites cover India, the new system will provide more options to those within 1,500 miles of the mainland of India. The system is designed to be accurate within 20 meters or less.
Photo: Engadget
Here are our favorite GPS tracking news stories for Friday, June 7, 2013:
GPS Inventor Says Self-Driving Cars to Come
Brad Parkinson, former United States Air Force colonel credited with the invention of GPS, says that the future of GPS tracking technology is self-driving cars. Due to the advancement of GPS tracking technology, Parkinson said self driving cars could be just a few years away–especially since companies like Google are already testing them. Parkinson is now a professor at Stanford.
Source: http://www.cnn.com/2013/06/07/tech/self-driving-cars-inventor-gps/
GPS Technology for Tsunami Warning Systems
The BBC recently reported that GPS tracking technology may soon be used to increase early warning time in the event of tsunamis caused by earthquakes. According to the report, GPS will be used to measure even the slightest changes in the geography of the coastlines in countries most likely to be affected by tsunamis to provide faster warnings than current tsunami warning systems which use seismic activity data.
Source: http://www.bbc.co.uk/news/science-environment-22572096
NASA Working On GPS for Navigating Space
Popular Science reports that NASA is developing an “intergalactic” GPS system aimed at facilitating space travel anywhere in the universe. Navigation for space travel currently relies on radio signals sent from Earth, but those signals weaken with distance. The GPS project is designed to rely on light beams produced by neutron stars known as pulsars which spin rapidly and emit steady beams of light.
Source: http://www.popsci.com/science/article/2013-06/nasa-working-intergalactic-gps
In today’s very competitive marketplace, the ability to operate efficiently can make a significant difference in any business’s ability to be successful. As one of the most effective business tools available, GPS tracking software provides business owners added efficiency in a number ways.
Their Time Equals Your Money
The more your business can achieve in fewer hours, the more profitable and competitive it will be. With GPS tracking software, dispatchers can easily save time and dollars by having the ability to see where every vehicle in your fleet is at any time—speeding up response times, and optimizing travel routes. Especially for service providers, the ability to make more calls in less time can greatly improve the productivity level of every work day.
Reporting Made Easy
GPS tracking software offers automated reporting options to both speed the pace of business and help you analyze where your money is going. These reporting options include mileage tracking, monitoring idle time, and route playback.
Asset Protection
As mentioned in our previous post on GPS tracking for loss prevention, GPS tracking devices can greatly improve the chances of recovering stolen property without damage. The devices, used with GPS tracking software, allow business owners to see the location of their assets, and notify authorities.
While almost everyone has heard of GPS tracking systems, some may be wondering how the units are actually used. Ranging from wilderness hiking to improved customer service, here are five of the most popular ways people are using GPS tracking systems today.
Outdoor Sports
GPS tracking devices are often utilized as an added measure of security for enjoying outdoor sports. Not only do the units allow family members to track excursions using GPS tracking software, they also provide invaluable location information in case of an emergency situation. Some GPS tracking devices feature panic buttons which activate a rapid series of location updates and automatically alert specified cell phone numbers.
Improved Customer Service
Ask anyone in the service industry, and they’ll tell you that today’s digital age consumers expect instant and reliable access to the information they want. From real time tracking of shipments and deliveries, to knowing if public transportation is running late, GPS tracking allows management to deliver in-demand information on a silver platter.
Teenager Tracking
Oh, the parental worries that seem to arrive hand-in-hand with every child’s teenage years! Any teen driving a car, dating, and having the freedom to come and go is enough to make any reasonable parent nervous. As a result, parents are now using tracking devices and GPS tracking software to monitor teens’ driving habits, including speed and idle time.
Asset Protection
Construction contractors, business owners and individuals use GPS tracking to protect valuable assets such as heavy equipment, tractors, lawn mowers, vehicles and central air conditioning units. In addition to allowing for speedy recovery of stolen items, GPS tracking may also qualify users for an insurance discount depending on the provider.
Employee Tracking
One of the most painful and hidden costs of doing business is waste caused by unscrupulous employees. Administrators are now using GPS trackers and software to determine if employees are effectively managing their time, obeying the rules of the road, or abusing the use of company vehicles. GPS tracking software quickly provides the answers employers need to operate their businesses as efficiently as possible.
From tracking teenage drivers to identifying sources of financial waste in business, the use of GPS trackers has increased exponentially over the last decade. And, as technology continues to advance, we can only expect that GPS tracking will be used in an ever-increasing number of ways. How could you use GPS in your business or home life?
One of the many ways GPS tracking devices are used for fleet tracking is city bus tracking. Over the last decade, communities have found that the utilization of GPS tracking systems not only improves efficiency in public transportation operations, but also encourages citizens to take advantage of the transportation resources available to them. Here are the top four reasons why GPS tracking improves public bus systems:
Location and Schedule Monitoring
Transportation dispatchers using GPS for fleet tracking are easily able to monitor the location of each bus in real time through the use of GPS tracking software. If a particular route or driver is causing delays within the transportation system, the problem is easily isolated and fixed in a manner that saves time, financial resources, and maintains satisfaction for the public.
Increased Ridership
Simply stated, every public transportation system wants more commuters. Some community bus systems have found that GPS tracking systems which allow patrons to monitor the location and estimated arrival time of their bus via a smartphone application actually increase the overall ridership within the system. For example, if rushed commuters can verify their bus is running on time, or know it is running late, they are much more likely to align their schedules with bus arrival times, resulting in more riders overall.
Fuel Dollars Saved
With fuel costs rising, bus system administrators are becoming increasingly aware of this threat to their bottom lines. As an industry dramatically affected by fuel costs, public bus systems possibly have the most to gain from the use of GPS tracking systems allowing them to identify and remap the most inefficient routes within the system.
Pleased Riders
GPS tracking provides an effective tool for maintaining a city-wide bus system that is hassle free and reliable for patrons, resulting in satisfied, returning public transportation customers.
Today’s business owners are utilizing GPS tracking systems as an effective business management tool for cutting costs and operating more efficiently. If you currently use GPS trackers, or you are interested in purchasing them for your daily business operations, here are a few suggestions for helping you get the most from this technology investment.
Extended Life Battery Packs
Understanding the benefits of GPS tracking battery packs will allow you to benefit more from your GPS tracking investment. Many trackers now come with the option of purchasing an extended life battery pack, which typically consists of a self-contained, magnetic case containing a larger battery and space for housing the tracking unit. By connecting your tracker with this supplemental power source, you will dramatically increase the amount of time your GPS tracker can operate without a charge.
For those using GPS for covert tracking, such as private investigations or law enforcement operations, battery packs for GPS tracking systems provide a compact and discreet method of powering trackers, entirely unattended for days or even weeks at a time. This extended “up time” conserves financial resources by requiring less manpower and reduces the likelihood of an investigation being compromised.
GPS Tracking Software
Understanding what GPS tracking software can do for your business is an important factor in getting the most from your GPS tracking systems. From generating reports on the location of each vehicle within your fleet to automated mileage reporting, GPS tracking software can change the way you do business. Understanding features such as historical data archiving, reporting options, and geo-fencing can help you determine how to best utilize GPS tracking devices.
Selecting GPS Trackers
To get the most benefits from GPS tracking systems, it’s key to understand how you plan to use them. For example, it is important to know whether or not you need a tracker that can be used in extreme temperatures, if you need a waterproof tracker, how often you expect to receive position updates, how accurate you need the tracker to be, and if accessories such as extended life battery packs are available.
GPS trackers are an excellent investment for many businesses. By understanding their features, tracking software, and determining how you plan to use GPS before you purchase, you can assure that you will make the right choice for your business.
If you’ve ever wanted to know more about GPS tracking technology, here is a great place to start. With a history that goes back to the 1970’s and the U.S. Department of Defense, GPS tracking can be easily researched through the government’s official site on GPS tracking technology: GPS.GOV. The site provides an abundance of GPS tracking articles and information, including common questions about GPS tracking systems, current GPS tracking issues such as LightSquared, feature stories on GPS tracking, the future of GPS tracking, and more.
And, don’t forget to check out TrackingTheWorld’s product line of versatile GPS tracking systems and accessories for vehicle tracking , AVL, fleet tracking, business GPS tracking, and more.
