GPS Tracking Software

Everything about GPS Tracking Software

Photo by Jason Blackeye on Unsplash

The GPS tracking industry is a lucrative but niche business. In order to succeed, you must take several factors into account. These factors are what make GPS business so attractive to entrepreneurs, including the perk of recurring revenue from service subscriptions. Before you dive into the GPS business, though, you will need to take the following steps.

Picking a Niche

Businesses and fleets will benefit from your GPS tracking business, but it is important that you find your niche. The first question you will want to ask yourself is, “Who will be my customers?” Most new entrepreneurs will want to say all people are their customers because that means more profit. Resist going this route. Not everyone needs a GPS tracking system, but going after everyone who does is not good business practice or strategy.

If you try to go after everyone who needs a GPS tracking system, then not all of your customers’ needs will be met well. Your GPS business will flourish more if you can dominate one niche market rather than going after every single GPS tracking customer. When focusing on a niche market, your sales and marketing pitches will be more centered on your ideal customer, which leads to more sales because you are focusing on one need rather than multiple needs.

Pick Your Strategy

Selecting the right strategy is also important. You need to ask yourself, “Will it be a subscription plan?”, “What installation will you provide for the GPS tracking product?”, and “Is GPS monitoring and management of fleets an option?” These questions should be answered toward your ideal customer. You should not try to answer these questions for all conceivable customers as, once again, you do not want to reach every potential customer.

Pick the Right Software

Finding the right software may be one of the most important parts of starting a GPS business. If you do not have the right software then you and your customers cannot track the assets your customers are waiting for. While you could try to create your own software, this is not smart, as it more than likely won’t be able to scale with your company. You will want to find a GPS software partner that offers software that will scale with your company. If you fail to choose the right software partner, then the backbone of your company will fail, which means your whole company will fall apart.

Pick the Right Hardware

Just like finding the right software is important, so is picking the right hardware. You want to make sure that you are picking high-quality hardware. High-quality hardware will benefit both your customers and your business. Devices that are high-quality require less service and maintenance, which will help give you higher margins.

Create the Business

This is an exciting step, as this is when you actually get the business license. There will be a lot of paperwork to fill out, so it is best to hire a lawyer to help you take care of the paperwork. If you want your business to be taken as a serious venture, a lawyer can help you navigate the waters a little better.

Acquire your First Customer

Once you have your business in place – not only meaning you have filed the paperwork, but you have also picked your ideal customer, picked the perfect strategy, and selected the right hardware and software – it is time to get your first customer. In the ideal situation, you should already have a customer or customers in mind before putting your business into place.

After you have gotten your first few customers, it is just a matter of hustle and hard work to make sure your GPS business is successful.

The Key to Success

Like mentioned above, the software is a very key step in making sure your company is successful. After all, the software is what your business is all about. When you are looking for the perfect GPS tracking software, Tracking the World has the perfect solution. Contact us today at 650-692-8100 or



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Global Positioning System, or GPS, is a navigation system that is utilized worldwide. The goal of GPS is to figure out exactly where something is. Whether that be someone’s house, a fast food restaurant, or your current location, GPS trackers use satellites to give a specific location. While GPS technology has been around for a while, many people don’t understand the basics of how it works. Here is how GPS trackers work. 

The Satellites

GPS trackers work by using several Earth-orbiting satellites. These satellites continuously move around Earth and send signals down to the GPS trackers. These GPS trackers then convert the information from the satellite so that it can estimate real-time position, velocity, and time. This is accomplished with GPS receivers. GPS receivers and satellites are in constant communication to give the most accurate information possible.

Passive vs. Active

There are essentially two types of GPS tracking systems: passive and active. A passive GPS system will monitor location and store trip data based on certain types of events. The data is then typically stored on an internal drive and can be downloaded onto a computer for analysis at a later date. An active GPS system is sometimes referred to as a real-time system. This type of GPS tracking system sends information automatically to a central tracking portal. Active GPS systems are typically the better option for commercial vehicles and allow you to pinpoint the exact location of the vehicle at any given moment. This can be especially helpful to law enforcement when it comes to recovering stolen vehicles.

GPS Trackers on Mobile Devices

Mobile devices have well surpassed simple communication. With GPS trackers, you can find the exact location of virtually anyone or anything. GPS trackers can locate your friend or the nearest coffee house within seconds. GPS tracking systems in mobile devices work because cell phones are constantly broadcasting radio signals, even when you aren’t calling anyone. While cell phone companies have used this signal to triangulate cell phone locations for years before the arrival of GPS technology, modern tech has made this location much more accurate. Basically, if you are carrying a smartphone, you can find virtually anyone and anything or send someone your location.

When it comes to GPS tracking devices, Tracking the World has the latest and best. We offer a wide variety of GPS tracking systems to fit anyone’s needs. We are experts when it comes to GPS trackers and we guarantee that you are set up with the right system. Whether you are using GPS tracking for commercial or personal use, we have the right tech for you. For more information or to see what GPS tracking systems we have in stock, visit our website today.


Photo by Christine Roy on Unsplash

GPS tracking software is an amazing example of modern technology. People use it every day to find their way to new cities or help direct them to a new destination. With GPS tracking software, the possibilities are endless. You are able to track almost anything, from your children to your computer. For both personal and business use, everyone can benefit from GPS tracking software. Here is why you need GPS tracking software.


Keep Control of Your Assets


GPS tracking software can help you maintain control over your assets. Besides being helpful in day-to-day life, GPS tracking can be especially useful when it comes to business. It allows you to maintain control over assets while moving inventory to ensure that everything makes it to where it belongs. Using GPS tracking allows you to track the exact location of your assets so that they are never too far out of reach.


Improve Customer Service


Businesses can reap a lot of benefits from GPS tracking software. There is not a business around that is successful without good customer service. Tracking software is an invaluable part of proper customer service. It ensures that you are providing services that are efficient and done in a timely manner. There is no guessing with GPS. It works with your business to help keep customers satisfied.


Easy to Use


Using a GPS tracking software shouldn’t require you to be an expert. Many people shy away from tracking software because they are afraid that it is too complex for them to handle. However, this is the opposite of what modern GPS tracking has to offer. Tracking the World offers tracking software that is easy enough for virtually anyone to use. The benefits of GPS are not out of reach for anyone.


GPS tracking systems continue to provide more and more uses. Whether it be to track your vehicle to prevent it from being stolen or to ensure that your customers’ packages arrive on time, you can benefit from tracking software. At Tracking the World, we offer a variety of GPS tracking software for both personal and business use. Our tracking software is easy for anyone to use. To learn more about the benefits of GPS tracking software or to purchase your software today, contact Tracking the World at 650-692-8100 or visit our website.




GPS tracking systems have been helping people for years. They have kept families safe and have kept track of assets, fleets, and even animals. But there is a lot that most people don’t know about them and what they can actually do. In this article, you will learn what you need to know about GPS tracking systems.

Photo by Linda Söndergaard on Unsplash

Photo by Linda Söndergaard on Unsplash

View Live Tracking Data Anywhere

You can view live tracking data on any device no matter how far away you are. This means that you can always know when your kids are leaving the house or are safe at home. It also means you can track when your assets are being moved and where they are being moved to. No matter what you are tracking, you can view the data on any smartphone or tablet while you are away.

Use Geo-Fences for Live GPS Tracking Systems

Live GPS tracking systems have an interesting feature available. They have something called Geo-Fences, where you can set up a “fence” on a map. Then, when the trackers enter or leave that area, you will receive an alert via text message or email. This is useful in myriad ways. For example, when your teen leaves school you can get a text message letting you know when he or she has arrived home safely.

Keep Your Customers Happy

If you are utilizing GPS tracking systems for your company’s vehicle fleet, you can use the systems to keep your customers happy. Most companies that require an employee to visit a customer’s home give the customer a time window, requiring the customer to wait around for hours. But with GPS tracking systems, you can track your fleet and give the customer an actual time when your employee will arrive to help solve their problem. This will improve the customer’s experience and overall view of your company and its brand.

Save Your Vehicle from Being Stolen

When you have GPS tracking systems installed in your vehicle, you can keep it safer than you ever thought was possible. If the unfortunate event of your car being stolen happens, you can keep track of it. You can even show the live updates via your smartphone to the police to make sure your vehicle gets back to you safe and unharmed.

Remember that you can view live tracking data anywhere and set geo-fences to alert you. Also, remember that you can keep your customer happier and save your vehicle from being stolen or damaged. GPS tracking systems have many uses. They can keep you and your family safe, as well as your assets, and make your business better. No matter what you need to protect, when you have GPS tracking systems, you know everything will be protected and easy to monitor. In the end, GPS tracking systems make your life easier.


GPS tracking devices have helped many families stay safe for years. Some people feel weird about GPS tracking. However, when it comes to your family, there is no reason to feel weird. This could be the matter of life and death. From knowing your kids are safe at home after school to keeping tabs on family members. In this article, you will learn about how to keep your family safe with GPS tracking.

Keep your Children Safe

Statistics on missing children are shocking. Every 40 seconds a child will become missing or abducted in the US. That’s approximately 800,000 kids per year. The National Center for Missing and Exploited Children found in a recent study that most abductions occur during the hours of 2:00 -7:00 p.m. This is usually the time frame children are coming home from school and are home alone. Even more shocking – More than 200,000 children were abducted by family members in that recent study. These statistics mean that any child is susceptible to go missing. Keep your child safe with a GPS tracking device designed to make you aware of your child’s location at all times. Give them a GPS tracking device, it can fit inconspicuously inside their backpack. There are GSM/GPS tracking safety phones you can give your kids so they can always be contacted and tracked. They also have a low battery consumption and can hold phone numbers so that the person doesn’t have to dial the number themselves.

Alzheimer’s Patients

Do you have a family member who is struggling with Alzheimer’s disease? Unfortunately, this is something many families deal with. The disease, the most common form of dementia, is gradual, unbeatable so far and ultimately fatal. It afflicts 1 in 9 people older than 65, and according to the Alzheimer’s Association, more than 6 of every 10 people with dementia will wander and some will never be found. With those statistics, I wouldn’t want to take a chance on potentially losing a family member forever, and neither should you. You can purchase a GPS tracking ankle bracelet for Alzheimer’s patients that are waterproof and even keep a log when there is no GSM signal. That way, if your family member wanders off you can still keep track of them.


Making sure your family is safe is no joking matter. Now you know about GPS tracking and how to keep your family safe. Remember that more than 6 of every 10 people who have dementia will wander off. Also, remember that every 40 seconds a child will become missing or abducted in the US and More than 200,000 children were abducted by family members. If that was your family what would you do? Act before something happens and put a plan in place. Give your family members a GPS tracking device to keep in their pocket, backpack, or wear as an ankle bracelet. You may think they won’t ever need it, and hopefully, they won’t. But if they ever do need help, they will have the GPS tracking device and be safe.

GPS Tracking Bus Philippines

Philippines LTFRB Calls for GPS on Public Buses By April 30th

Manila officials are attempting to control excessive speeding among public transportation officials through fleet tracking.  Calling for GPS tracking devices in all provincial buses before the end of April, officials hope to utilize the GPS trackers and GPS tracking software to determine which buses are habitually speeding to improve the transportation.



gps tracking satellite

ULA Launches New GPS Satellite on February 5

The United Launch Alliance completed a successful launch of a new GPS tracking satellite on February 5, 2016.  This launch was the final of 12 new satellite launches, collectively known as the Block II-F series.  Built by Boeing, and monitored by the United States Air Force, the launch of the $131-Million GPS Satellite is intended to improve GPS tracking, including fleet tracking and covert tracking, worldwide.  30 of 50 orbiting satellites remain active, with the first launched in 1978.



GPS Tracking Software Art


GPS Tracking Software Art

Here’s a new twist on the many uses for GPS tracking software.  Creative fitness enthusiast have begun creating GPS tracking art via their outdoor fitness running and biking routes. By planning an exact route, the resulting GPS software display will appear in a desired shape, likeness, or pattern.


Photo Credit: Architect.Com



GPS semi

GPS tracking software is used by a number of different businesses, but some businesses are able to benefit from its use even more than others.  The ones that stand to enjoy the biggest gains from the software include those that operate a large fleet of vehicles on a daily basis.  For instance, those that operate mail delivery vehicles as well as corporations that provide company vehicles can benefit tremendously.  In addition, it is used by many local, state and even federal agencies, as several municipalities use it for the vehicles operated by first responders such as fire, paramedics and police.

More specifically, mail delivery companies use it to ensure that their drivers are on the correct routes and that they are operating the vehicles as efficiently as they possibly can.  The entire idea is to get the packages to the customers as quickly as possible while simultaneously minimizing the amount of fuel that is consumed throughout the day.  The same is basically true for those companies that provide vehicles for their employees, although it may not seem as pertinent at all times.  When it comes to municipalities that use the software, there are a number of potential benefits.  First responders have to get wherever they are going as quickly as they possibly can.  Therefore, they have to choose the right course of travel at all times.  It also allows dispatchers to know exactly where they are in case they find themselves in trouble and in need of immediate assistance.

When the software is used, everybody has the opportunity to benefit.  Employees are kept safer, knowing that they can be rescued if they have a mechanical problem with the vehicle.  Companies have the chance to save money because automobiles are driven fewer miles and less money is required to pay for maintenance and fuel.  The company then has more money to pay employees better wages or provide more comprehensive benefits packages.  When it comes to the specific types of businesses that have been mentioned, the benefits are often the difference between success and failure.

GPS tracking software

Whether your business relies upon hundreds of big rigs for shipping, or a small handful of vehicles for errands around town, GPS tracking software provides many valuable benefits with technology offers great peace of mind, and may save your company a considerable amount of money in the long run.

Protect Your Investment

Since employee drivers know vehicles are being tracked, they’re more likely to drive with greater care. This improves the safety of employees, makes your vehicles less likely to be involved in accidents, and adds another layer of protection to your cargo.

Close monitoring also aids in risk assessment, discouraging theft, and enhancing overall security of both hard assets and personnel.

Improve Cost Management

GPS tracking software keeps tabs on fuel efficiency, oil consumption, and general wear and tear of vehicles, enabling you to better manage maintenance costs.

Data on the fleet, including driver operation and the mechanical status of each vehicle, can help mitigate potentially hefty costs. Driver behavior analysis can translate into targeted training for drivers. This improves the life of your vehicles, and increases driver retention through ongoing training.

Assessing the condition of the engine and key components of each vehicle can flag each rig for preventative maintenance to avoid expensive, service-interrupting repairs. And, GPS tracking software may even improve your insurance rating or lower your premiums.

Enhanced Customer Service

Knowing where individual vehicles are at all times improves accuracy in shipment updates to customers. GPS tracking allows your central office to redirect vehicles in real time, should routes require sudden alterations. This enables your business to quickly adapt to changing needs, and makes day-to-day scheduling operations a breeze.

Vehicle diagnostics, safety assessments, and real time tracking can all improve your bottom line. Companies large and small have much to gain from GPS tracking software systems.

gps tracking software michigan map

A  bill proposing a pilot GPS tracking program for state vehicles is moving through the Michigan state legislature.   If approved, the bill would approve a pilot program for approximately a hundred of the state’s vehicles.  If the pilot program were proven to be successful, GPS tracking could then be installed on all state vehicles at an approximate annual cost ranging from $500K to over $1M.  The bill was drafted in part due to suspected misuse of state time, vehicles, and resources, including one case where state time and vehicle privileges were abuse on 84 occasions.   If enacted, officials expect the vehicle tracking devices and GPS tracking software to save fuel, eliminate mileage reporting, and assist in monitoring employees.

Interested in vehicle tracking?  Purchase GPS trackers directly from TrackingTheWorld distributors.


GPS tracking software school bus

A New Mexico school district is investigating a claim made by a parent that a district school bus was speeding when it passed her on a local highway.  School district officials said all buses in the district have GPS tracking devices installed, and with the use of GPS tracking software it is possible to pinpoint the speed and location of any bus at any time.   While the district did not disclose what details were revealed via GPS tracking, they cited that the speeding bus incident will be handled internally as a personnel matter.  GPS tracking software also has been used in the past to protect drivers from false accusations.